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(This section will continue to be populated with beautiful graphics and photos you can share through social media and email)
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EMAIL / POST #1
SAVE THE DATE: The purpose of this email is to give people a chance to learn about EEL 2017 without any pressure. Simple suggest they may be interested in it — you think this because you attended last year and you're planning to attend again this year as a proud Alumni Ambassador.
Wanted to give you a heads up about Essential Edge Live, an annual planning retreat for artists. I attended last year and am definitely going back — this year as a proud Ambassador (already got my ticket). I'd love for you to join! Check it out and save the date http://EssentialEdgeLive.com."
EMAIL / POST #2 — SEND AUGUST 12TH, 13Th OR 14TH
Re: HERE ARE THE RETREAT DETAILS: The purpose of this email is to give them more information. The EEL2017 website will be live — make sure they see the caliber of speakers and get a chance to read the details that will help them decide if it's for them.
Details for the Essential Edge Live annual planning retreat for artists is now live. Check out the line up at http://EssentialEdgeLive.com. Also, I found out from the organizer that there are only a few discounted Early Bird tickets. If you're interested or have questions, just let me know! And if you plan to sign up, please use my Affiliate link here (add link) so they know I invited you.
Have a great weekend!"
EMAIL / POST #3 — AUGUST 19TH—22ND
WHAT DO YOU THINK? (1Wk Follow Up + Repeatable Step #2): The purpose of this email is to follow up to see if they have any questions. Let them know tickets open this week and there aren't many... Want to go? This is a great opportunity to tell them what you experienced last year, and let them know you're a proud Ambassador — and that they can sign up using your Ambassador link.
EMAIL / POST #4 — SOMETIME IN SEPTEMBER
HERE'S MY EEL STORY (Send in September): The purpose of this email is to show how much the EEL community is supported and matters, and to share the results of what EEL2016 attendees have done and experienced since. This is an easy way to follow up with those who have said "yes" and those who are on the fence by sharing your personal EEL story once it's published.